Using Social Marketing and Mobile School-Based Vaccination Clinics to Increase HPV Vaccination Uptake in High-Risk Geographic Areas
Use a social marketing campaign coupled with school-based vaccination clinics to increase parents’ acceptance and initiation of the HPV vaccination for their adolescents, and nursing education to improve communication with parents. We will deliver the social marketing campaign to communities that include the parents of 22,500 public middle school youth in participating schools annually. We anticipate the campaign will reach over 50,000 adults, including targeted parents, school staff, and other adults.
Prevention; parent education; vaccination clinics; nurse education
males; females; 11 to 13 years of age; parents; minority; medically underserved areas
Cervix Uteri, Head and Neck, HPV-related, Penis, Vagina, Vulva
The University of Texas Health Science Center at Houston