Registry of Work

Using Social Marketing and Mobile School-Based Vaccination Clinics to Increase HPV Vaccination Uptake in High-Risk Geographic Areas

Project Description

Use a social marketing campaign coupled with school-based vaccination clinics to increase parents’ acceptance and initiation of the HPV vaccination for their adolescents, and nursing education to improve communication with parents. We will deliver the social marketing campaign to communities that include the parents of 22,500 public middle school youth in participating schools annually. We anticipate the campaign will reach over 50,000 adults, including targeted parents, school staff, and other adults.

Project Type

Prevention; parent education; vaccination clinics; nurse education

Target Population

males; females; 11 to 13 years of age; parents; minority; medically underserved areas

Related Cancers

Cervix Uteri, Head and Neck, HPV-related, Penis, Vagina, Vulva

Project Lead

Cuccaro, Paula

Contact Info


Funded Organization

The University of Texas Health Science Center at Houston

Collaborating Organizations

Funding Amount


Funding Source



Award Date


Start Date


End Date